Exchange and ECTS
Learn about the subjects and ECTS credits on the Marketing Management programme
Programme structure
Subjects and modules are interwoven so that the students learn to apply all their skills and competences on a complex set of problems and not only on isolated single subject problems.
Incoming students therefore have to follow all activities of a semester, meaning they have to follow all 30 ECTS of one semester - students cannot be exempt from single subjects or mix subjects from different courses and different semesters.
The programme equals a total of 120 ECTS credits.
Find more information in the Curriculum
Semester dates: September - January
Re-exams may take place after the end of the semester
Theme 1 - Business understanding (10 ETCS)
Theme 2 - Market understanding and Market analysis (20 ETCS)
Total: 30 ECTS
Semester dates: February - June
Re-exams may take place after the end of the semester
Theme 3 - The marketing plan - strategy, tactics and implementation (30 ECTS)
Total: 30 ECTS
Semester dates: August - January
Re-exams may take place after the end of the semester
Theme 4 – Internationalisation (10 ECTS)
Elective educational components (20 ECTS)
Find more information in the Catalogue of electives (PDF).
Total: 30 ECTS
Stay abroad
During the third semester you can expect a study trip abroad, for which the student are to pay themselves. The costs for this are estimated to 10.000-15.000 DKR. Grants can be applied for.
- Internship: 15 ECTS
- Final degree project: 15 ECTS
Total: 30 ECTS
