Exchange and ECTS

Learn about the subjects and ECTS credits on the International Sales and Marketing programme

Programme structure

Subjects and modules are interwoven so that the students learn to apply all their skills and competences on a complex set of problems and not only on isolated single subject problems.

Incoming students therefore have to follow all activities of a semester, meaning they have to follow all 30 ECTS of one semester - students cannot be exempt from single subjects or mix subjects from different courses and different semesters.

The programme equals a total of 90 ECTS credits.

1st semester

Theme 1: The company’s strategic basis (business model)

  • Marketing: 2,5 ECTS
  • Organization/SCM: 2,0 ECTS
  • Economics: 2,0 ECTS           
  • Law: 1,0 ECTS
  • Methodology: 2,5 ECTS

Theme 2: Customer focus

  • Marketing: 9,0 ECTS
  • Organization/SCM: 3,5 ECTS
  • Economics: 3,0 ECTS           
  • Law: 3,0 ECTS
  • Methodology: 1,5 ECTS
2nd semester

Theme 3: Sectors and competitors

  • Marketing: 2,0 ECTS
  • Organization/SCM: 1,0 ECTS
  • Economics: 1,0 ECTS           
  • Law: 0,5 ECTS
  • Methodology: 0,5 ECTS

Theme 4: Sales management and the company’s sales development

  • Marketing: 4,0 ECTS
  • Organization/SCM: 3,5 ECTS
  • Economics: 1,5 ECTS           
  • Law: 0,5 ECTS
  • Methodology: 0,5 ECTS

Electives 10 ECTS (one choice)

  • Emerging Markets
  • Digital Marketing
  • Procurement and negotiation
  • Project management and project sales

Self-organized Elective: 5 ECTS

3rd semester

Internship 

  • 15 ECTS

Bachelor thesis

  • 15 ECTS


Total: 30 ECTS

Student Advisor

Torben Gregersen
Student Advisor

+45 72 69 14 49​
tog@ucn.dk