You will get the chance to collaborate on case work with the business community during the Africa course
In the Africa course
The special African course is based on a need-to-know bases as well as how you, as a student and as a future employee, should relate to actual issues that businesses might meet in their daily operations in Africa.
You will get the chance to collaborate on case work with the business community and this may result in actual projects that businesses can continue to work on to realise them in the future.
The specialisation will provide ample scope for interaction between the business community and you in the role of potential future staff.
The programme is taught entirely in English to Danish as well as international students.
Structure of the specialisation
The first semester is based on three modules.
- The client as the starting point
- The industry and competitors
On the second semester, students who are interested can apply for admission to the Africa specialisation and 15 to 20 students will be able to take part in the project.
Students in the Africa specialisation programme will mainly follow the regular classes on the International Sales and Marketing. In between regular classes there will be additional relevant and practical information about Africa which will allow them to focus on the specialisation.
During the 6-week elective study period in February and March, the 15 to 20 students in the Africa specialisation will study an elective subject under the heading of "Business Partnership in Africa in the 21st Century".
Later, students will take an examination in their elective subject. Examples of topics for the elective could be:
- Supply chain
- Civil rights
- Managerial aspects
The 6-week elective study period will be free of class instruction. Instead, there will be a number of lectures on acting in African markets.
Based on the acquired knowledge, the students will go on an internship in a company that has relations to Africa on the third semester.
This means that they will be able to relate their bachelor's project to their internship company. The purpose is to give them the opportunity to go stay in a Danish or global company in the sub-Saharan region of Africa, for at least 14 days of your 3 month internship period.
Course of the specialisation
Study programme start
Compulsory for all students:
Africa – Business opportunities / Innovation
Based on lectures about the subjects relating to doing business in Africa, the students must finde interesting topics about Africa and innovation.
The students will have 3 weeks to work on this project.
For 15 to 20 selected Africa-students.
Business Partnership in Africa in the 21st century
In the 2nd semester, there is a 6-week elective period in which the students will be working under the overall subject of Business Partnership in Africa in the 21st century.
After a series of lectures about Africa, the 15 to 20 selected students will work in groups on their topics, which may concern anything from CSR to establishing a business and marketing. The student's knowledge of the elective element will be tested by examination.
Internship in Africa
The 20 selected students will now be ready for their internship in an African country in the sub-Saharan region.
The internship should preferably take place with Danish businesses that are already established in the region. However, students may also do their internships in Denmark if the business in question has relations to Africa.
For 15-20 selected Africa-students.
After completing the internship, the students must write their bachelor's project and attend the associated exam.
After passing the exams, the students will be awarded the degree of Bachelor of International Sales and Marketing - Developing / Emerging Countries.
Reasons for choosing the Africa specialisation
- You will achieve broad and useful hands-on knowledge of the business environment on a continent where growth is booming
- You will be able to go on an internship in Africa and try out theories in practise
- You will be able to network with companies that are established in terms of having relations to and trading with and in Africa. Perhaps this could pave the way for your future job
- You will become a first-mover in the African growth market
- You will meet new interesting and very different cultures