About the programme

Read about the programme structure, themes and subjects on the International Sales and Marketing programme

Programme structure

Since this is a top-up programme to the Marketing Management programme, the Professional Bachelor Degree in International Sales and Marketing is of 1.5 years’ duration distributed on three semesters:

  • 1st semester – The background for a company’s sales 
  • 2nd semester – Business development in an international perspective 
  • 3rd semester – Internship and bachelor project

1st semester

On the first semester you will study the following subjects:

  • The customer as the starting point
  • Industry and competitors  
  • Innovation

Furthermore, you will also study methodology and theory of science.

2nd semester

The themes on the second semester are:

  • Developing the sales base
  • The tactical and operational sales performance
  • Implementation and follow-up

Furthermore you will follow one elective under the supervision of UCN lecturers.

At the International Sales and Marketing programme there will be a study trip in the beginning of the 2nd Semester. The price will be approximately 13.000 DKK per student. If you do not attend the study trip you have to attend the classes at campus.

3rd semester

On the third semester you will go on an 3-month internship in a company in Denmark or abroad. This will give you the opportunity to try out theory in practice.

The semester is concluded with a bachelor project based on a practise-oriented problem and prepared in collaboration with a relevant company or business.

Period for scheduled activities

You should expect scheduled activities, such as lesson, workshops etc. in the time between 8.30 am and 5.10 pm.

AP, Bachelor’s and Top-up degrees

Learn about what makes an AP degree, a Bachelor’s degree or a Top-up degree a flexible and relevant education for you.

If you need help choosing a degree or a specific programme at UCN, you are welcome to contact the local student advisor.


Torben Gregersen
Student Advisor

+45 72 69 14 49​
Magdalena Atanasova Mincheva
International Consultant

+45 72 69 13 52

Non-EU / non-EEA citizens

Carina Mortensen
International Consultant

+45 72 69 13 51

EU / EEA citizens