About the programme

The Bachelor Degree programme in Digital Concept Development is of 1.5 years' duration and covers 3 semesters

Programme structure

The Bachelor Degree programme in Digital Concept Development is of 1.5 years' duration and covers 3 semesters. The programme includes compulsory subjects as well as lines of specialisations where you can tailor your education to your own needs and interests.

Programme objective

The objective of the Bachelor’s Degree Programme in Digital Concept Development is to teach the graduate the necessary skills to independently carry out strategic and business-oriented concept development, primarily on digital platforms and with a global perspective.

The degree programme also enables the graduate to work with digital strategic development of commerce, design, marketing and communication concepts for interactive and interconnected digital solutions with a global perspective.

Description of the programme

Lessons will be a combination of taught relevant theory as well as practical hands-on learning. This means that project groups will develop digital communications solutions concurrently with being taught individual subjects.

First semester

The purpose of the first semester is to introduce the student to multidisciplinary digital concept development. The student learns to develop value-creating digital concepts for companies and organisations with a focus on the end user. Special focus areas are:

  • Concept development across different platforms
  • Understanding and researching the needs of the business sector and the customers
  • Management of digital concept development through project management and project teams
  • Science-based development and testing of solutions and concepts

The subjects are:

  • Concept and business development, 10 ECTS
  • Project management A, 5 ECTS
  • User surveys and methodology, 5 ECTS
  • Theory of science, 5 ECTS
  • Understanding technology, 5 ECTS
Second semester

The purpose of the second semester is to permit specialisation in digital concept development.

The second semester consists of two lines of specialisation, of which the student chooses one (20 ECTS) and one compulsory module (10 ECTS). The semester focuses on professional specialisation and in-depth study.

The second semester contains the following compulsory modules:

  • Communication and marketing, 10 ECTS

The lines of specialisation in the second semester are:

  • Digital Services, 20 ECTS
  • Data- and Tech-driven Marketing, 20 ECTS

The educational institution decides which line(s) of specialisation to offer. The decision will take into account the interests of the students, end-user requirements and the institution's competence focus. The institution-specific part of the curriculum shows the line(s) of specialisation offered by the educational institution in question.

Third semester

The purpose of the third semester is to develop the student’s skills with a view to creating a career-relevant profile. This is achieved through an internship, during which the student works in a professionally relevant environment, and through the final bachelor project, which may be based on the internship. The internship takes place immediately before the final bachelor project.

Third semester modules:

  • Internship, 15 ECTS
  • Bachelor project, 15 ECTS
Bachelor project

You will conclude your education by preparing a bachelor project.

This project is your opportunity to show that you master the competencies that you have achieved during the programme and that you are able to relate them to the solution of a practise-based problem.

AP, Bachelor’s and Top-up degrees

Learn about what makes an AP degree, a Bachelor’s degree or a Top-up degree a flexible and relevant education for you.

If you need help choosing a degree or a specific programme at UCN, you are welcome to contact the local student advisor.


Birgitte Kjølner Hansen
Student Advisor

+45 72 69 15 44
Magdalena Atanasova Mincheva
International Consultant

+45 72 69 13 52

Non-EU / non-EEA citizens

Carina Mortensen
International Consultant

+45 72 69 13 51

EU / EEA citizens